Project objectives, methods and process


One by One aims to help UK museums to better define, improve, measure and embed the digital literacy of their staff and volunteers in all roles and at all levels.

By introducing a new approach to the understanding and development of digital literacy, this project aims to create new organisational mind-sets in museums to help support their digital transformation needs.

Specifically the One by One project will design and test a practical digital literacy framework for the UK museum sector that:

– Has clear and well-developed definitions of ‘digital literacy’

– Has evidence to demonstrate its effectiveness

– Is adopted sector-wide, with multiple touchpoints

– Is characterised by collective responsibility and ownership

– Is flexible, evolving and adaptable

– Is sustainable within organisations

– Has buy-in from sector leadership

Project methods

In addition to a using range of methods for gathering relevant research information (including desk based research, surveys, interviews and focus groups), the One by One project uses two key methods to drive its overall approach. These are

  1. The principles of Human Centred Design Thinking to organise and define project activities
  2. Action Research methods to carry out a series of design experiments in a range of practical museum settings

Project process

The project has 5 distinct phases, each being informed by previous ones. These phases are:

  • Phase 1:  Empathising – understanding the existing context

This phase will map the current digital skills ecosystem within the UK museum sector

  • Phase 2: Defining – identifying the characteristics of a good solution

This phase will detail the specific range of digital literacies needed by the UK museum sector.

  • Phase 3: Ideating – generating possible solutions, then Prototyping – identifying and developing likely solutions,

This phase will confirm a model of practical activities to help build digital literacies for the UK museum sector, and will  design a series of action research interventions to test the effectiveness of this model.

  • Phase 4: Testing – trialling and refining chosen solutions,

This phase will evidence whether the proposed model of practical activities is effective in building digital literacies . It will do this by running, analysing and evaluating the six action research interventions in the six partner museums.

  • Phase 5: Sharing – communicating and disseminating these solutions and findings

This phase will synthesise the findings of the project into a refined ‘Framework of Museum Digital Literacy’ and a single open online professional development resource on digital literacy for the museum sector. This phase will also formulate a programme of dissemination and adoption of these outputs with relevant policy makers and sector bodies.