The ‘One by One’ Digital Forum is a series of live online panel discussions and workshops considering the future of digital leadership, communication and collaboration in the museum sector.

Delivered over two weeks in June, this international forum represents a collaboration between the American Alliance of Museums and the UK’s Museum Association, together with the Museum Computer Network in the US and the Museums Computer Group in the UK.

An unprecedented partnership for unprecedented times.


‘One by One’ is a multi-partner international collaborative, bringing together cultural organisations, policy makers, academics, professional bodies, support agencies, and communities of practice, to build digitally confident museums.

For its latest initiative, ‘One by One’ is leading a UK-US action research project exploring the forms of organisational leadership, business process, institutional culture and professional practice that need to be in place, inside the museum, to support new forms of visitor experience and participation.


In the first week of the Forum we will consider the future of digital leadership in museums, zoning in on the opportunities and challenges for digital leaders in a world post-pandemic.

The second week will reflect on the importance of digital communication and collaboration in our working practices, and how they are implicitly connected to digital literacy in museums.


Each event will take the form of a Zoom webinar with opportunities to enter breakout rooms for more in-depth discussions with other participants. We will also be utilizing Mural to discuss key prompts, document our collective responses, and to share models of change with one another.

As a Forum participant you are also invited to join the Digital Commons – a private, online community where you can be part of the conversation after the panels and workshops. In between our virtual event presentations and interactions, we will be asking the Digital Commons community daily questions and showcasing value-added resources. You won’t want to miss out on these grittier and pragmatic discussions with museum professionals across the globe.


We encourage museum practitioners of any level and across all areas of a museum to attend these activities, so that we may collectively identify ways digital may enable a more connected workplace.

All our panel discussions are live and open to everyone. There is a limited capacity and are on a first come, first served basis. Workshop places are also limited. Please register using links below in advance to secure your places …

WEEK 1: W/C 8TH JUNE 2020


PANEL: How might we strengthen the relationship between senior leaders and digital leaders in museums?

Since lockdown, the need for strategic thinking in museums is greater than ever. In this online live panel discussion, we consider the relationship between directorial and digital leadership in museums, and how a more integrated approach might be developed between the two in order to improve overarching strategic direction. We ask: how can digital leaders achieve greater agency and autonomy in museums? Panelists will include Effie Kapsalis (Senior Digital Program Officer American Women’s History Initiative, Smithsonian Institution, US), and John Stack (Digital Director, Science Museum Group, UK).

TIME: 3:30-5:00pm [UTC+1], Monday 8th June


WORKSHOP: Museums of Tomorrow Scenario Planning

Prior to the COVID-19 pandemic,many museums struggled to think and plan strategically. Since the crisis we have seen a disruption of pre-existing plans and increased attention paid to previously under-prioritized areas, most notably in the realm of digital engagement. This workshop will help museum professionals contemplate and create their own plausible, possible, and probable ‘museum of the future’ narratives and potential actions.

Led by the ‘One by One’ research team, the workshop will demonstrate how, in a time of crisis, museums might identify the drivers, uncertainties, trends, cycles, and the multiple choices for their potential future so as to plan the best next actions to aid their growth and development. By undertaking an exercise in scenario planning, we can begin to learn from the past in order to better inform the present and plan for a more resilient future.

TIME: 3:30-5:00pm [UTC+1], Wednesday 10th June


WEEK 2: W/C 15TH JUNE 2020


PANEL: How might we rethink our museum digital processes to become more empathetic and responsive?

Practicing a ‘CALM’ approach to digital leadership in museums can help the entire organization feel more confident about how it adopts new ways of working as well as emerging technologies. This not only enables a more connected and engaged workforce but enhances consumer and visitor experiences. This panel considers how we can create more open and collaborative workplaces so that we may be aware of, acknowledge, and adapt workloads to ensure work is equally distributed and aligned to strategic goals and objectives. Our panel includes Sara Synder (Chief, External Affairs and Digital Strategies, Smithsonian American Art Museum, US) and Kati Price (Head of Digital Media and Publishing, V&A, UK).

TIME: 3:30-5:00pm [UTC+1], Monday 15th June



‘CALM’ is an acronym for the key attributes needed when practicing digital in museums: ‘Collaborative’, ‘Anticipatory’, the need to ‘Let go’ of command and control leadership and ‘Mindful’. Devised by Dr Lauren Vargas, One by One Research Associate and independent consultant, ‘CALM’ accompanies ‘CARE’ in the digital museum space, which refers to the need to Communicate, Adapt, to be Resilient and Empathetic.

In this workshop, the ‘One by One’ research team will share the conditions for leadership to thrive at all levels of an organization. The intended impact of this session is to inform practitioners about how digital collaboration and communication practices can scale decision-making across the organization and enable the necessary scaffolding for the development of relevant skills needed to support the ‘museum of the future’.

TIME: 3:30-5:00pm [UTC+1], Wednesday 17th June