Phase 1 – summary

One by One’s first phase mapped the current digital skills ecosystem within the UK museum sector by:

  • Mapping how digital skills are currently developed and supplied in the museum sector
  • Understanding how digital skills are currently deployed in the museum sector
  • Pinpointing the current changes in the supply and demand for digital skills/literacy in the museum sector.


These three objectives were pursued through three main methods:

  • Firstly, a desk-based review of the ecosystem for digital skills in the museums sector, summarising current empirical evidence on the development, supply, demand and deployment of digital skills; identifying key actors (e.g. training providers, sector organisations) and establishing relevant contextual factors (such as typical employment patterns and skills policies).
  • Secondly, case studies of the six partner museums provided in-depth insights into the demand, development and deployment of digital skills in the six partner organisations. Through interviews with members of the museums’ management and training teams and documentary reviews of training policies and materials we established how digital skills are currently developed and recruited, how demand is articulated, what skills gaps exist and what challenges impede skill development and deployment. We conducted six interviews in each organisation and carried out documentary reviews for a five-year time period.
  • Thirdly, online focus groups with sector experts built on the review of the digital skills ecosystem and the case studies and explored in depth the shift from digital skills to digital literacies, its nature and context as well as facilitators and inhibitors related to this shift that are recognised within the sector.

Phase leads

Doris Eikhof [Research Institute for Cultural and Media Economies, UoL), with Sally-Anne Barnes (Institute for Employment Research, University of Warwick). These Research Institutes are able to draw upon relevant expertise on work, employment, skills and training in the cultural industries.


September 2017 to February 2018.


Read a summary of the Phase One research findings, and download the full Phase One report.

Other phases of the project